To preface this post, you need to know that link building isn’t the only strategy we’ve used to supercharge rankings for property management companies.
But links will play a big factor in improving the rankings of your company’s website in Google.
That’s why we decided to make a designated post to go over this important building block. Once you’re armed with this knowledge, you will be able to get your property management website to attract more leads than ever before.
Keep on reading to learn more about this important SEO tool.
Transcript
In today’s video, we’re going to take a look at Property Management Link Building.
Before I get into exactly how to build links, let’s just make sure that you understand exactly what a backlink is.
Backlink building
Essentially, a backlink is an incoming hyperlink from one webpage to another website.
If you see the example in the image below, you have Website A that is sending a link to Website B. As a property management company, you essentially want to be Website B getting other websites to link to you.
And the reason you want to do that is because links are looked at as votes of authority in the eyes of Google.
The more links you have coming to your property management company’s website from other related websites, the higher up in Google your website will show.
Essentially, backlinks are something that is extremely important when it comes to search engine optimization (the process of getting your website to show up higher in Google for organic keywords).
It’s in fact so important that Google flat out came out and said its’ a top-three search ranking factor.
Just to drive the point home, let’s take a look at a couple of examples and the impact that link building has had on their websites.
Property Management Company Results from Link Building
1. Residential property management company based out of Idaho
Once they started adding on link building, they’ve had a 257% increase in organic traffic to their website per month.
Meaning, they went from an average of around 1,017 visitors per month to their website to a new average of around 3,636 visitors per month to their website.
Meaning, an extra 2,600 visitors per month to their website.
2. Apartment property management company based out of Missouri
Essentially, they went from 1,093 visitors per month to their website to 5,265 per month to their website.
3. Residential property management company based out of Florida
Essentially, they went from 194 visitors to their website per month to a new average of around 6,145 visitors or 3,067% increase in organic traffic to their site.
The reason that these sites were able to accomplish this feat is that they’ve been building up links on a consistent basis to their property management website.
Now that you see the importance of building up links to your website, how exactly do you go about building links?
How Property Managers Can Build Links
Step 1. Create a Linkable Asset
The first step is you need to create what we call a linkable asset. You need something that other companies are actually willing to link to, to send their visitors to.
How you do that is by creating a really high-quality blog post. Another example of how you can do that is by creating an in-depth resource.
Whatever it might be, it just has to be something very, very valuable that people are willing to send their website’s traffic to.
Once you’ve created that linkable asset, you have a really, really good piece of content on your website. the next step is you have to perform outreach and actually promote your new piece of content.
Step 2. Perform Outreach
Just putting up a new piece of content on your website doesn’t mean that anyone’s actually going to find it.
You have to make the effort and let people know about it and ask for a link back to your new piece of content.
Ask the people around you
What you can do is you can always ask companies that you’re currently working with.
If there are any vendors that you have a good relationship with, you can ask them if they would be willing to send a link to your website, you can also reach out to other local companies.
Let’s say that you’re based in Jacksonville Florida, you can reach out to other Jacksonville-based companies that are relevant to property management and ask them if they would be willing to link to your new piece of content that you put on your website.
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Ask people in your industry
Another strategy would be reaching out to other real estate-related companies.
You can send an email to them basically asking them, again, if this new piece of content is relevant to real estate.
You should ask them if they would be willing to link to your new piece of content from their website so that their visitors can gain insight and basically provide value to their visitors when they visit that piece of content you’ve created.
Ask other websites
As for the last strategy, you can reach out to real estate investing websites.
It doesn’t necessarily have to be a local business, if there’s a general real estate investing site and the piece of content you create is very relevant for real estate investing or relevant for a landlord, then essentially, again, you reach out to those websites.
You need to let them know about your new piece of content, and then essentially ask them for a link back to your website. In exchange, their visitors will gain value.
Conclusion
That’s an overview of how to build links for your website.
If you would like help on this process or if you’d like help growing your property management company, you can visit our site at upkeepmedia.com/growth.
We offer a free growth marketing session where we’ll take a look at your market, your company and show you what you need to do in order to add more doors under management.
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Hope you liked the video and I’ll see you next time.
