Your website is the most important marketing tool you have. Our property management websites are made to immediately position your company’s brand ahead of the competition.
Improve your website. Generate more leads. Close more clients.
As a property manager in the digital era, your website is the face of your company. 86% of consumers rely on the internet to find a local business. This means if there’s any chance of rental property owners finding your property management company, you need a website. Not only do you need a great property management website, but you also need it to stand out from other property managers in your market. All the other property management companies in your city are competing for the same customers. Make sure your company stands out from the crowd.
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Our websites are designed from our experience with numerous property management companies. We’ve spent endless hours and resources testing our websites for conversion. This means your site will be built to help turn visitors into paying clients.
We got our start as a company that solely provided SEO (Search Engine Optimization) to property managers. This allowed us to gain a competitive advantage in the field of SEO for the real estate industry. We offer the best property management websites designed with the right practices in mind.
We’ll build your property management website with an easy-to-use CMS (Content Management System). This system has the most relevant features and is one of the easiest to use platforms. Even if you don’t know code, you’ll be able to make changes to your site on your own!
Whether you’re using Appfolio, Buildium or any other software solution, your website will be entirely compatible. Our websites are developed to work perfectly with any software out there.
Allowing visitors to contact you the moment they arrive to your site drastically improves conversions. More than 50% of customers prefer to chat with someone in real-time as opposed to calling a company. Your site will be fully compatible with any chat software.
Our websites are created to help you manage your time and streamline the property management process. Our sites include the ability for tenants to submit maintenance requests, an owner login portal, tenant login portal, your rental listings, and much more. This helps reduce the time you need to spend to fulfill your operations as commercial or residential property managers.
The foundation of any successful site begins with understanding your business. We’ll ask you a series of questions to gain a firm grasp of your property management business and decide which marketing tools are appropriate.
Content is King. The text and images on your site are the most essential elements of lead generation; the more high-quality, relevant content you have on your site, the better your ranking will be on search engines. Not only this, but a good website will have all the information prospective clients need on an easy-to-navigate homepage.
As a property manager, you won’t always have the time or skills to write effective web copy.
Our team of professional copywriters will create unique copy for your property management company as well as chose appropriate images to be used. All copies will be specific to your real estate market, sales-effective, and unique for your company.
We will prepare an outline to show you the general layout of the homepage. At this stage, we also create a sitemap to ensure that we’ve included all the key parts of your site, showing their relationship to each other and outlining how the overall navigation will be structured.
Our goal is to have a precise plan in place so that your site is easy to navigate and loads quickly.
Once we have a blueprint for the website our designers begin to work on the visual style of your property management website. When it comes to building a cohesive brand, it’s imperative that your online branding is consistent with your offline branding.
We look at your property management company's existing offline brand and make sure your website is congruent. The goal is to connect your site with all other forms of communications
Now that we have the blueprint and design of your website finished, we hand over the project to our developers. They will then program your website so it is built according to plan.
They’ll perform extensive site testing to make sure there are no issues before the site goes live.
The big day! We’ve now tested the site, you’ve reviewed and approved it, and it’s prepared to go public on the web and help clients find your property management solutions. Before launching your site, we’ll crawl your old site (if you have one) and set up any necessary 301 redirects to ensure it keeps its SEO position. We do this at a time that doesn’t cause disruption in your business operations.
Once all is ready to go, we launch your new website for everyone to see!
The length of time will depend on the design you choose. For our starter websites, you’ll have an entirely developed website in about 7 weeks.
We require a 50% deposit at the beginning of the development. The remaining 50% will be charged only once the website is made public on your domain.
If you’re not particularly gifted at copywriting, do not stress! We have writers that specialize in writing copy specifically for property managers like you. We understand the importance your web copy plays in converting visitors into new clients.
Absolutely! All of our property manager websites are created to respond effectively on smartphones, tablets, and desktops.
We've built websites for Buildium, Appfolio, Rent Manager, Propertyware, Yardi, Simplifyem, Realpage, Property Boss.
If you’re looking for help with your property management website, access your free marketing session here before all spots are reserved.
During this session we can discuss everything from how your website can support your goals, to marketing features we offer, to pricing.
Rental owners are looking online for your property management services and support every day. Your digital marketing strategy is working against you if you don’t have all the leads you want. Whether you manage just a few properties, or you have thousands of rental properties in your portfolio, your website will be tailored to your needs.
You can also give us a call at 1-800-418-9430 or send us an email at info@upkeepmedia.com with any of your questions.
Book a Free 30-Minute Strategy Session
