Why Use Google Ads to Grow Your Property Management Company?
Using paid search(PPC)can drive immediate results for your property management company. 86% of consumers use the Internet to find a local business. By utilizing Google Adwords, your property management company can show up on the first page of Google tomorrow!
Sit down with one of our professional Adwords managers today to find out how we can help you drive more leads for your property management company.
Let’s Talk About
Our PPC Tactics
Let’s Talk About Our PPC Tactics
Our PPC Tactics
Keyword Research + Analysis
Without effective keyword research your PPC campaign will be far less profitable. Using our in depth knowledge of the property management industry and the tools at our disposal, our team will find negative and positive keywords that should be used in your company’s PPC campaign.
Refined Audience Targeting
One of the biggest issues we see with most property management companies is their audience targeting. Using our industry knowledge and by talking with you, we’ll gain an in depth understanding of your business. We’ll then use our knowledge to make sure your PPC campaign is targeting the specific audience you’re looking to attract.
Constant A/B Testing
Once your ads are up and running our job has just begun! We’re constantly testing your ad copy to find out what converts best. We run two ads targeting the same keywords and then study the data to see which one is converting best. We then make tweaks to your ads to constantly improve the ROI.
Remarketing Campaigns
Retargeting previous visitors to your website with additional ads can substantially increase your conversion rate. Once your remarketing audience is a substantial size we’ll launch a remarketing campaign. Website visitors who are retargeted with display ads are 70% more likely to convert to clients. The majority of our plans include remarketing campaigns.
Customized Landing Pages
Our PPC campaigns all include a landing page customized to your property management company. Our landing pages are designed to convert the visitors from your ads to leads for your company. We’re constantly A/B testing your landing page to make sure your campaign is constantly improving.
Conversion Tracking
Our PPC campaigns are all accompanied by a monthly report. We make sure to track metrics you can understand and directly correlate to growing your property management company. We track mobile click-to-call actions, contact form submissions, and much more that you can use to understand how your advertising campaign is performing.
How Our PPC Services Work
Keyword Research
The foundation of any successful Google Adwords campaign starts with keyword research. Our team of experts performs in depth keyword research for your market in order to find the best keywords for your campaign. After intensive research our team will develop a positive keywords list….but more importantly an intensive negative keyword list.
Landing Page Design
All of our PPC campaigns come with one landing page for use during each campaign. Your landing page will be designed by our team of specialists according to the offer and messaging that our experts deem is best after researching your market and gaining an understanding of your business.
Launch Your Ad Campaign
Using the detailed keyword research we conduct and our expert knowledge of the property management industry we create ad copy that resonates with your target market. We’ll set up your PPC campaign to include positive and negative keyword lists, specific location targeting, and using bidding strategies that have proven to be successful in the property management industry.
A/B Testing
The success of your Adwords campaign lies in how well you analyze your data. We launch multiple versions of your ads and measure which versions produce the best results. This process is known as ‘A/B Testing’. At Upkeep Media we’re data nerds!
Double Down on Effective Ads
As time progresses, we’ll learn which ads and ad targeting are producing the best results for your property management company. Once we know this, we double down on the ads that are producing results and turn off the ads that aren’t producing as high of a return on ad spend.
Frequently Asked Questions
How Long Will It Take To See Results?
With our PPC services it’s likely you’ll begin to see results instantly, however the best results occur once we have data on your campaign. Typically, we recommend you give us 3 months to show you our best results. This gives us enough time to gain valuable insights from your campaign and optimize your ads and ad delivery to get the highest possible return on ad spend.
Do I Need To Sign Up For a Lengthy Contract?
We’ll never lock you into a long term contract. We strongly believe that if we’re not providing your business value, you should be free to cancel your plan at any point in time. That being said, we do recommend you give us 3 months to show you our best work. The success in an Adwords campaign lies in how well you can analyze the data once the ads are running. 3 months gives us ample time to prove to you why this is one of the best investments you can make for your company.
How do you track my progress?
All of our campaigns are tracked on a monthly basis. We track, measure, and monitor your campaign using Google Analytics. At the beginning of every campaign we set up your Google Analytics account to track contact form submissions and phone calls.
Ever month you’ll receive a monthly report detailing how many phone calls and contact form submissions your receive, your cost per lead, and other key performance indicators we determine at the beginning of your campaign.
What’s the benefit of hiring you to manage my campaign vs self-management?
When you hire us to manage you Google Adwords campaign you’ll benefit from a professional who has learned how to manage campaigns and budgets that have already achieved results. We know how to optimize your ads for best results, which will pay for the cost of management many times over.
How Long Will It Take To See Results?
With our PPC services it’s likely you’ll begin to see results instantly, however the best results occur once we have data on your campaign. Typically, we recommend you give us 3 months to show you our best results. This gives us enough time to gain valuable insights from your campaign and optimize your ads and ad delivery to get the highest possible return on ad spend.
Do I Need To Sign Up For a Lengthy Contract?
We’ll never lock you into a long term contract. We strongly believe that if we’re not providing your business value, you should be free to cancel your plan at any point in time. That being said, we do recommend you give us 3 months to show you our best work. The success in an Adwords campaign lies in how well you can analyze the data once the ads are running. 3 months gives us ample time to prove to you why this is one of the best investments you can make for your company.
How do you track my progress?
All of our campaigns are tracked on a monthly basis. We track, measure, and monitor your campaign using Google Analytics. At the beginning of every campaign we set up your Google Analytics account to track contact form submissions and phone calls.
Ever month you’ll receive a monthly report detailing how many phone calls and contact form submissions your receive, your cost per lead, and other key performance indicators we determine at the beginning of your campaign.
What’s the benefit of hiring you to manage my campaign vs self-management?
When you hire us to manage you Google Adwords campaign you’ll benefit from a professional who has learned how to manage campaigns and budgets that have already achieved results. We know how to optimize your ads for best results, which will pay for the cost of management many times over.