How can you use Google Ads to amplify your property listings online?
As a property management company, finding high-quality tenants for your available property listings is a top priority. More than ever, potential tenants are using the internet to help find a new place to call home. To help make sure your listings are in front of your target tenants, we recommend using pay-per-click advertising through Google Ads. Google Ads appear right at the top of the search engine results page.
Google Ads operates on a pay-per-click (PPC) strategy, meaning you only pay for the ad once someone has clicked it. This ensures that you only pay for potential tenants who click and are interested. We have landing pages that are tested and proven to convert potential tenants into applicants. Contrary to other forms of online advertising, pay-per-click Google Ads does not charge you for the number of people who view your ad but take no further action. So thousands of potential tenants could see your ad, but you only pay for the ones who click. Think of it like an online billboard that potential tenants can take action with.
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Our PPC Tactics
Let’s Talk About Our PPC Tactics
Our Proven Formula
In-depth keyword research
A solid pay-per-click Google Ads campaign begins with effective keyword research. Using our extensive experience in the property management industry, we will develop a comprehensive list of both positive and negative keywords to be used in your company’s Google ads campaign. These keywords will correspond to the search term keywords that your target tenant audience will be using when looking for a new potential home in your local area.
Finding the right audience
Next, our team will work alongside you to gain a deeper understanding of your business and your target tenant audience. We’ll use these specific audience profiles to ensure that your pay-per-click campaign is maximizing all search engine opportunities.
Consistent review and testing
The cornerstone of any effective Google Ads campaign is constant review and testing. We test and review landing pages on a regular basis so that we can gather statistically significant data that will improve your conversion rates. Through in-depth and comprehensive data analysis, our team can test and say for certain what works to attract tenants in your local market.
Leveraging existing opportunities
One of the great features of pay-per-click Google advertising is the ability to integrate this strategy into other marketing campaigns. By combining Google Ads with our SEO strategy, you will have the opportunity to appear in the pay-per-click section as well as in the organic results section. What is the benefit of this? To take up as much real estate as possible on the first page of Google and position your property management company as an industry leader.
Custom Landing Pages
All of our Google Ads campaigns are created with custom landing pages. We constantly test these landing pages to gather statistically significant information on what pages are performing best in your local market. It is our job to ensure that you are converting the visitors to your landing pages into tenant applications and we take this seriously. This is why consistently test and monitor the performance of our landing pages in your local area. As well, our customized landing pages are optimized to highlight your available rental listings and your application process for new tenants.
Reporting
We keep you in the loop at all times. Our Google Ads campaigns are supplemented by a monthly analytics report. We set up a monthly call with you to discuss the progress of your campaign. We show you performance metrics and discuss the leads you receive from the campaign so that we can best understand how the campaign is performing at the ground level. As part of our comprehensive data tracking capabilities, we can monitor not only your Google AdWords performance but also your call to action clicks and contact form submissions on your website. This helps to ensure that your website is effectively capturing all potential new tenant leads.
Quick results
Once we develop your Google Ads campaign, you will likely begin to see results almost instantaneously, with sustained improved outcomes over time. As more data becomes available on the ad strategies for your campaign, we can start to implement changes to optimize your ad spend.