Doubled New Owner Leads in 12 Months
Pillar Property Management
http://pillarmanagement.ca/
Full-service property management company servicing Winnipeg, Manitoba
Pillar Property Management
http://pillarmanagement.ca/
Full-service property management company servicing Winnipeg, Manitoba
Pillar Property Management aimed to expand its business but was struggling to generate the number of leads required to reach its growth targets.
Their website was not optimized to convert property owners and investors into leads, resulting in missed opportunities for business growth.
With an increased investment in online marketing, it became clear that Pillar Property Management needed to develop a stronger follow-up and lead nurturing process.
The first step was redesigning Pillar Property Management’s website to create a more user-friendly experience. A company’s website acts as its digital storefront, and optimizing it for conversions was crucial to maximizing lead generation.
To drive more qualified traffic, we developed an SEO campaign targeting Pillar’s ideal clients—accidental landlords and real estate investors. This included:
Publishing high-quality, keyword-focused content tailored to property owners and investors.
Optimizing service pages to rank for buyer-intent keywords.
Implementing a strong local and industry-specific link-building campaign to boost site authority.
We complemented SEO efforts with a Google Ads strategy, allowing Pillar Property Management to show up in both paid and organic search results for high-intent keywords. This dual approach significantly increased their visibility and click-through rates.
With a significant increase in lead volume, we helped Pillar refine their follow-up process, incorporating:
A structured system for calls, emails, and text message follow-ups.
A lead nurturing strategy to improve conversion rates from online inquiries.
Increase in Page 1 Rankings (57 vs. 17)
Increase in Organic Traffic (1,180 vs. 528)
Increase in New Owner Leads (25-30 vs. 10-15 per month)
This significantly increased its ability to acquire high-quality property management clients while optimizing its internal processes to convert these leads into long-term business growth.
