152% Increase in Page 1 Rankings

MI

Nelson Property Management

nelsonpropertymanagement.com

Full-service property management company servicing Macomb County, Michigan.

The Problem

Looking to Grow Their Business

Nelson Property Management had a goal of growing their business but were not getting the quantity of leads they needed to reach their goals.

seo

Missing Out on Keyword Opportunities

Prior to working with us, Nelson Property Management was not ranking in Google for most of the cities they service.

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Our Process

Nelson Property Management had already invested in SEO when they came to Upkeep Media, but they knew they could be doing more. They were right.

Phase 1: Website Revamp & Technical SEO

With growing competition in the property management industry, their website needed an upgrade. We improved Technical SEO by enhancing site speed and user experience—laying the groundwork for stronger search rankings.

Phase 2: Content Strategy & SEO Expansion

Despite having strong online authority, they weren’t fully capturing their target audience: rental property owners and investors. The missing piece? High-quality, targeted content.

We built out strategic pages optimized for key search terms, helping Google index their site for more relevant keywords—driving increased traffic from the right audience.

The Results

By combining technical improvements with a focused content strategy, Nelson Property Management expanded its search presence and positioned itself for long-term growth in an increasingly competitive market.

The Results

152%

increase in page 1 rankings [58 vs. 23]

85.79%

increase in new users organic traffic [1477 vs 795]

SERP Rankings

Organic Traffic

What They Have to Say

“We have been with Upkeep since January. It has been such a smooth transition coming from our previous SEO company to Upkeep. They flawlessly redeveloped our website and have been such a pleasure to work with. Making this change has been the best decision we have made as a company. Matt is friendly, very well educated on his job and always responsive to any issues or questions.”

Lyndsay Nelson

Nelson Property Management

Book a Free 30-Minute Strategy Session