Grew by 93 doors in 14 Months
McKenna & Vane Property Management
https://mckennavanepm.com/
Full-service property management company in Maryland.
McKenna & Vane Property Management
https://mckennavanepm.com/
Full-service property management company in Maryland.
McKenna & Vane Property Management had a goal of scaling their business and increasing revenue from both property management and real estate sales. However, they needed a more effective way to generate quality leads and convert them into long-term clients.
While they had an established presence in the market, they were not generating enough consistent, high-quality leads to achieve their ambitious growth goals.
Phase 1: SEO Strategy Implementation
We developed an SEO-focused strategy to drive organic traffic and improve lead quality by:
Creating optimized service pages targeting high-intent property owners.
Publishing content that provided value to real estate investors and landlords.
Building local and industry-specific backlinks to strengthen domain authority.
Phase 2: PPC Advertising for Additional Lead Flow
To complement organic efforts, we implemented a targeted Google Ads strategy to drive additional high-intent leads. This included:
Running paid campaigns targeting property owners searching for management services.
A/B testing ad creatives and landing pages for maximum conversion rates.
Adjusting budget allocation to optimize cost-per-lead and return on investment.
Phase 3: Lead Nurturing & Conversion Optimization
With an influx of new leads, McKenna & Vane focused on refining their lead management process to convert more inquiries into paying clients. Key improvements included:
A structured follow-up system combining calls, emails, and texts.
An emphasis on converting property management leads into real estate sales opportunities.
By leveraging SEO, PPC, and strategic lead nurturing, McKenna & Vane Property Management has successfully scaled their door count, increased real estate sales commissions, and significantly grown their business.
High-intent Leads Generated
Increase in Door Count (162 doors in October 2023 to 255 doors as of January 2025)
Closed Transactions, 62 from Property Management
In Real Estate Sales Commissions via Upkeep Media Leads
Through a combination of organic traffic (Rental Analysis + Contact Us CTAs) and paid lead sources, McKenna & Vane Property Management generated a total of 334 leads. In the past year alone (2024), they added 127 new doors while also generating an additional $40,000 in real estate sales commissions.
Like most things, great results take time and require patience. Our experience with UpKeep and their team has been great. Our results speak for themselves... organic web traffic has increased nearly 3800%. Our dedicated team has been knowledgeable, responsive, and trustworthy. They take the time to answer our questions and provide well-thought-out recommendations that truly make a difference. We’ve seen consistent, measurable growth and a near 10-X return on our investment. I highly recommend.
